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2011: Sony Ericsson Rising Again?

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You may not have heard much from the once renowned mobile-powerhouse Sony Ericsson in a while. And for those of you that have, you’ll know that there hasn’t been much to miss.

2010 saw what for the company?

A smattering of plain-Jane candybar phones and the glitchy, almost immediately outdated and generally lacklustre X10 and X10 mini.

With a 2010 as poor as that, it wouldn’t be unreasonable to find it laughable that Sony Ericsson announced “their goal is to become the number 1 Android manufacturer in the world.” And while it’s true that both HTC and Samsung’s first-quarter announcements left a lot to be desired, with recent sales records to go on, they’ll hardly be shaking in their boots.

But. And this is a big but. Sony Ericsson’s latest batch of upcoming-releases show that they’re not going to repeat the same mistakes twice. While the X10 family lacked many of the standard smartphone features, and lagged horribly behind when it came to OS updates, the new Xperia series appear to be the polar opposite this time around.

All packing Android 2.3 (Gingerbread), 512mb RAM, expandable storage (via MicroSD) up to 32gb and high-res, scratch resistant touch screens ranging from 3.7 to 4.2 inches. Included in this generation of releases, there is even a full-QWERTY business-focused model.

But, without a doubt the most exciting news in the world of mobile technology (for those of you free of Apple fanaticism, that is) is the Sony Ericsson Xperia Play.

Believe your eyes, that right there is the fabled “PlayStation phone” that’s been touring the rumour mill for so long now. A fully-featured Android smartphone, with access to exclusive 3D games through the Android app-store. Packaged for release with the ‘Play is an as-of-yet-unconfirmed “Playstation classic,” and I’m voting Crash Bandicoot.

Early reviews of the device are overwhelmingly positive, both in terms of actual phone functionality and usability, and the all-important gaming performance.

With 50 exclusive titles confirmed for the device on launch, Sony Ericsson have already covered one of the major hurdles facing the launch of any gaming device. Title variety. And with a number of high-profile mobile gaming developers already on-board to work with the Xperia Play, things are only set to improve.

With an expected release date as early as March this year, for certain lucky countries, I’m predicting it won’t be long until this multi-purpose, 175gram dynamo takes over the smartphone market. At the very least in the gaming-heavy young male market.

Sony Ericsson are back, and back in a big way.

Written by aphelion.

March 18, 2011 at 9:20 pm